Viitorul este in media online si publicitatea interactiva

Din editia de ieri Writers Strike Is Changing Media Habits About 35% of Americans are changing their media consumption habits as a result of the Hollywood writers strike, according to a report by the consultancy firm Interpret. Some 27% are watching less network television. Many viewers are turning to video games and DVDs. YouTube's Rise Threatens Broadcasters YouTube continues to hold the No. 1 spot in online video, says ratings firm comScore. If you are CBS, the fact that people are watching a few hours of online video is of some concern, says Forrester Research analyst Josh Bernoff. Some of these viewers are never coming back. Media Consumption Increasingly Online The U.S. online advertising market will reach $50.3 billion in revenue by 2011, according to a new report by the Yankee Group. By 2011, close to 25% of all media consumption will be online. New publisher business models will help sell interactive advertising. Traditional Advertising Is 'Less Effective' A McKinsey report predicts that traditional television advertising will be one-third as effective in 2010 as it was in 1990. Also, not as many people are dialing 800 numbers and clicking on banner ads as they once did. Thanks to the Internet's interactivity, one-way messages no longer work.

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